Ikea has introduced an advanced home design, inspiration, and shopping tool that harnesses the power of AI. This innovative tool is exclusively available on the OpenAI GPT Store.
It highlights the importance of this move in making planning services more accessible and improving people’s lives. It introduces a tool that provides personalised furniture and decor suggestions, taking into account various factors such as room dimensions, personal style, sustainability preferences, budget, and functional requirements.
“The new Ikea AI Assistant on GPT Store is an ongoing initiative, and the continuation of a journey that looks to enrich the retail experience and explore additional avenues to interact with our customers and coworkers, as they help us improve and develop further,” explains Parag Parekh, Global Chief Digital Officer at Ikea Retail (Ingka Group).
Individuals can use GPT to express their unique home design requirements and receive personalised suggestions. For example, “Can you provide a cosy living room layout for a small flat that incorporates sustainable materials?”
One can also delve into Ikea’s extensive catalogue, which showcases a wide array of products, from sleek and simple designs to captivating artistic collections. It’s worth checking the availability of these items at various locations.
Discover design ideas and real-life home transformation stories from the vibrant Ikea global community. Get valuable tips from furnishing experts to inspire your own space.
According to Francesco Marzoni, the Chief Data & Analytics Officer (CDAO), the company is adopting a practical and action-oriented strategy, gaining knowledge through hands-on experience and leveraging the initial work done on a responsible AI framework.
“We activated a broad ecosystem of partners to bring to life several experiments, so that we can take part in the AI evolution as we shape our company strategy.’’
The Ikea AI Assistant is currently exclusive to GPT Plus users in the US market.
Ikea plans to expand its reach into additional markets where ChatGPT is accessible in the upcoming year.
Source– Retail Tech Innovation Hub
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